Lakeridge Health Launches “This Is Lakeridge Health” Brand Awareness Campaign

(Durham Region) – OCTOBER 30, 2025 – Lakeridge Health has launched This is Lakeridge Health, a year-long campaign to raise awareness of the services the health network provides and connect more people to the care they need and deserve, close to home. 

Many people still do not know what Lakeridge Health is or are even aware of the full range of care available in Durham Region. Some people believe Lakeridge Health is just one hospital. But that is far from the truth. Lakeridge Health is more than a hospital. It is a health network that includes five hospitals, a long-term care home, a community-based surgical centre, and more than 30 community sites. 

“Lakeridge Health is shaping the future of care across Durham Region, serving 750,000 residents through an integrated network that reaches people from all walks of life,” said Cynthia Davis, President and CEO, Lakeridge Health. “We’re advancing services, expanding access, and ensuring no one is left behind. We know the best care should always be close to home and available to everyone. Together, we’re realizing our vision of One System. Best Health.” 

Lakeridge Health delivers compassionate, high-quality care across the region. As a leading academic health institution, it also trains the next generation of health care professionals and helps shape the future of care in Ontario.  

“From emergency care to surgery, cancer treatment, mental health and addictions services, and long-term care, our teams are putting expertise into action,” said Dr. Randy Wax, Chief of Staff, Lakeridge Health. “Together with our community partners, we’re building towards a comprehensive system of care defined by excellence, innovation, and compassion. This is Lakeridge campaign recognizes the people and programs that bring our commitment to exceptional care for all of Durham Region to life.”  

The campaign will feature stories from across the organization, spotlighting programs achieving exceptional results, areas often misunderstood, and the people who make care possible every day. 

Shara Santan, Senior Director of Strategic Communications, whose team is leading the campaign, added: “Our goal is to share the stories that reflect the heart of our community – stories that help people see themselves in the care we provide. As Durham Region continues to grow and welcome newcomers, this campaign brings forward diverse voices and experiences, so everyone knows where to turn for care close to home. When we tell our story together, we build understanding, trust, and connection across our region.” 

Residents and team members are encouraged to visit lh.ca/this-is-lh for updates, stories, and tools to stay informed and get involved. Watch our campaign video. 

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About Lakeridge Health  

With five hospitals, four emergency departments, three critical care units, a long-term care home, a full range of medical and surgical specialties, more than 30 community health-care locations and a state-of-the-art surgical centre within the Jerry Coughlan Health & Wellness Centre, Lakeridge Health offers some of the broadest and most comprehensive acute care, ambulatory care, and long-term care services in Ontario. 

Lakeridge Health is also home to several regional specialty centres and services, including the Central East Regional Cancer Program, R.S. McLaughlin Durham Regional Cancer Centre, The Shoulder Centre, eye care, thoracic surgery, gynecology oncology, Level 3 Trauma Centre designation and chronic kidney disease services. Additionally, we are proud to serve our community with a full suite of inpatient, ambulatory, and community-based mental health and addictions services, and provide safe, high-quality, compassionate care in our state-of-the-art long-term care home, Lakeridge Gardens. 

Lakeridge Health is redefining the future of health care through transformative research, dynamic academic partnerships, and groundbreaking clinical trials. With over 160 active studies, we’re at the forefront of advancing medical knowledge, expanding treatment options, and improving the lives of our patients. Our one-of-a-kind Queen's-Lakeridge Health MD Family Medicine Program is on the leading edge of training the next generation of primary care doctors. Each year, over 3,000 students and trainees are supported by the Lakeridge Health Education and Research Network (LHEARN). Through our innovative collaboration with Ontario Tech University, we’re also harnessing the power of Artificial Intelligence to revolutionize patient care. Together with our academic, community, and industry partners, Lakeridge Health is tackling the toughest health challenges and elevating the quality of care for the communities we serve. 

Guided by our vision of One System. Best Health. and supported by a dedicated team of nearly 9,000 staff, physicians, and volunteers, Lakeridge Health is a proud member of the Durham Ontario Health Team (Durham OHT) and works in collaboration with the Durham OHT, as well as primary care, and community and government partners to foster a truly integrated, regional system of care. Together, we are focused on empowering people to live their best health and fostering an accessible, inclusive, and equitable environment for all. 

For more information contact:  

Strategic Communications Media

communications@lh.ca